Sea Ray has announced they will be ceasing production of yachts to focus on their core business, boats. So what does that mean for you if you currently own a Sea Ray yacht or are hoping to get a good price when buying a Sea Ray yacht. 

Is this a temporary move or is this a shift in strategy for the company moving forward? I'm thinking the ladder and if there's one thing I know, it's that buyers of new boats, tend to stick within new boats, so they'll have to shop elsewhere (Sunseeker, Tiara, Hatteras, etc), so the market should be flooded with late model sea ray owners looking to move on quickly. 

Simple economics are at play here as a greater supply, presents the opportunity for better pricing, yet salesman and brokers are going to tell you that these boats are selling at a premium because there's nothing American made at the same price point of the same age. 

My philosophy however, tell that story walking Buck-O; to best understand the situation let's examine what happened to Lazzarra sale prices as they were the most recent American yacht manufacturer to cease production of their yachts.

Prior to the recession and ceasing production (althogh several semi custom models were delivered afterwards), the median amount of time a Lazzara spent on the market was 4 months and would sell at a median price of 6.13% below it's initial list value, whereas after the recession and they stoped building and selling boats, the median time on market figured jumped 50% to 6 months as well as the median sale price below initial list at 12.9%. 

Taking this data one step further, every Sea Ray that is sold should essentially establish the ceiling for what you're willing to pay for your Sea Ray. I would advise my buyers to look elsewhere from Sea Ray unless the deal is truly good enough. If it's your first purchase however, definitely do not buy a Sea Ray. 

To obtain additional figures or analytics that pertain to your search, please feel free to reach out at cm@theyachthunter.com, your forensic, nerdy, yacht purchasing advisor. 

Thanks for reading and Happy Yachting My Friend

-CM The Yacht Hunter

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